Der Kölner Verlag Bastei Lübbe ist ein Publikumsverlag für Belletristik und Sachbuch, der auf populäre Themen für ein möglichst breites Publikum setzt. 1953 übernahm Gustav Lübbe den 1949 in Köln gegründeten Bastei Verlag, gründete 1963 den Bastei Lübbe Verlag für Taschenbücher und integrierte dort Romanhefte (u. a. Jerry Cotton). Es erscheinen Titel in den Genres Spannung, Fantasy, Frauen, Historisches und Sachbuch - u. a. von bekannten Autoren wie Ken Follett, Dan Brown, Cody Mcfadyen, Andreas Eschbach, Jeff Kinney u.a. Bereits frühzeitig stieg der Verlag in die Verbreitung digitaler Inhalte ein.
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