ZEAL Network SE
ISIN: DE000ZEAL241
WKN: ZEAL24
08 August 2025 09:00AM

Original-Research: ZEAL Network SE (von NuWays AG): BUY

ZEAL Network SE · ISIN: DE000ZEAL241 · EQS - Analysts
Country: Germany · Primary market: Germany · EQS NID: 23188

Original-Research: ZEAL Network SE - from NuWays AG

08.08.2025 / 09:00 CET/CEST
Dissemination of a Research, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this research. The result of this research does not constitute investment advice or an invitation to conclude certain stock exchange transactions.


Classification of NuWays AG to ZEAL Network SE

Company Name: ZEAL Network SE
ISIN: DE000ZEAL241
 
Reason for the research: Update
Recommendation: BUY
from: 08.08.2025
Target price: EUR 64.00
Target price on sight of: 12 months
Last rating change:
Analyst: Henry Wendisch

Q2 in line, guidance confirmed at upper end

ZEAL released solid Q2 results with sales and margin expansions despite a weaker jackpot environment. In detail:

Q2 sales grew by 24% yoy to € 50.4m in line with expectations (eNuW: € 50.6m), mainly driven by lottery sales (€ 45.7m, +27% yoy) which benefitted particularly from the price increase imposed in July ‘24 (ARPU: € 10.02, +15% yoy) and a higher lottery user base (MAUs: 1.52m, + 10% yoy). Mind you, these figures contain the positive effects from the new product “Traumhausverlosung” launched a year ago, which already contributed € 7-8m sales (eNuW) in H1 explaining 12pp of the H1 lottery sales growth of 34% yoy, whereas the remaining 22pp yoy sales growth stemmed from the classical lottery brokerage business.

“Traumhausverlosung” in high demand: ZEAL shared KPIs for all three draws since the launch, showing emerging trends. Monthly ABPU (average billings per user) ranges between € 20–22, reflecting solid spending. Although this figure is below that of classical lottery brokerage (€ 58-60), the strong 43% billings margin, should lead to monthly ARPU (average revenue per user) for Traumhausverlosung between € 8.60 - 9.50 (eNuW), in line with traditional lottery brokerage (~€10). Monthly active users (MAUs) ranged from 410–470k for the first two draws (Q4’24 and Q1’25) but fell to 350k in the third (Q2’25). This decline likely reflects weaker cross-selling, as Q4’24 and Q1’25 benefited from exceptional jackpot-driven spillover to “Traumhausverlosung”. As a result, D2C billings (directly via traumhausverlosung.de) rose to 49% of total Traumhausverlosung billings in the third draw, up from 40% at launch.

Games also developed nicely with 43% yoy higher sales of € 3.3m in Q2 (eNuW: € 3.7m) on the back of a higher user base (+42% yoy), following the rapid expansion of the Games portfolio. However, this also implies that the ARPU at Games has saturated at an extremely high level (ARPU: € 40.90, -1% yoy, i.e. 4x that of the lottery business).

EBITDA margin expanded by 8.8pp yoy to 35% translating into € 17.6m EBITDA (eNuW: € 17.6m), on the back of operating leverage with OPEX only expanding by 10%. Particularly noteworthy is, that despite a weaker yoy jackpot environment in Q2, ZEAL increased marketing by 12% yoy to € 13.6m. This is the result of a ongoing shift towards brand awareness campaigns (not jackpot dependent) and away from jackpot dependent performance marketing. This strategy seems to pay off, as ZEAL acquired 252k new users in Q2, which is relatively high for a low-jackpot environment.

ZEAL reaffirmed its FY’25 guidance, with CFO Behrendt indicating the upper end is now more likely. Strong user inflow and continued demand for “Traumhausverlosung” support ou expectations of sequential sales growth in H2, placing us above the € 195-205m sales guidance (eNuW: € 212m). Ongoing hiring and the remaining marketing budget (€ 29m spent in H1 vs. €60-70m FY’25 budget) should result in a figure only slightly above € 55-60m EBITDA guidance (eNuW: €60.5m).

Against this backdrop, we reiterate our BUY recommendation with unchanged PT of € 64.00, based on DCF.



You can download the research here: zeal-network-se-2025-08-08-previewreview-en-55dbf
For additional information visit our website: https://www.nuways-ag.com/research-feed

Contact for questions:
NuWays AG - Equity Research
Web: www.nuways-ag.com
Email: research@nuways-ag.com
LinkedIn: https://www.linkedin.com/company/nuwaysag
Adresse: Mittelweg 16-17, 20148 Hamburg, Germany
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2181324  08.08.2025 CET/CEST

Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.

The most important financial data at a glance
  2019 2020 2021 2022 2023 2024 2025e
Sales1 113,48 87,02 83,33 105,20 116,05 188,20 210,00
EBITDA1,2 17,91 17,33 27,73 31,66 32,91 61,86 66,00
EBITDA-Margin3 15,78 19,92 33,28 30,10 28,36 32,87 31,43
EBIT1,4 9,07 5,38 19,05 22,93 23,65 53,66 65,00
EBIT-Margin5 7,99 6,18 22,86 21,80 20,38 28,51 30,95
Net Profit (Loss)1 1,72 7,89 11,40 16,57 13,72 59,44 43,00
Net-Margin6 1,52 9,07 13,68 15,75 11,82 31,58 20,48
Cashflow1,7 5,30 5,37 26,16 28,49 25,57 75,11 0,00
Earnings per share8 0,09 0,37 0,48 0,72 0,59 2,70 1,98
Dividend per share8 0,80 0,90 2,10 3,60 1,10 2,40 1,40
Quelle: boersengefluester.de and Company information
Explanation

1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de

Auditor: Ernst & Young

All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.

INVESTOR-INFORMATION
©boersengefluester.de
ZEAL Network
WKN ISIN Legal Type Marketcap IPO Recommendation Plus Code
ZEAL24 DE000ZEAL241 SE 1.055,90 Mio € 12.10.2005 Kaufen 9F5FHXJG+9R
* * *
PE 2026e PE 10Y-Ø BGFL-Ratio Shiller-PE PB PCF KUV
23,30 18,52 1,26 32,36 5,66 14,06 5,61
Dividends
Dividend '2023
in €
Dividend '2024
in €
Dividend '2025e
in €
Div.-Yield '2025e
in %
1,10 2,40 1,40 2,87%
Financial calendar
Annual General Meeting Q1-figures Q2-figures Q3-figures Annual press conference
21.05.2025 07.05.2025 06.08.2025 05.11.2025 26.03.2025
Performance
Distance 60-days-line Distance 200-days-line Performance YtD Performance 52 weeks IPO
Last Price (EoD)
+0,21%
48,80 €
ATH 59,47 €
+0,24% +5,30% -2,40% +10,16% +138,05%

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