Zalando SE
ISIN: DE000ZAL1111
WKN: ZAL111
13 March 2026 05:06PM

Original-Research: Zalando SE (von Quirin Privatbank Kapitalmarktgeschäft): Buy

Zalando SE · ISIN: DE000ZAL1111 · EQS - Analysts
Country: Germany · Primary market: Germany · EQS NID: 24956

Original-Research: Zalando SE - from Quirin Privatbank Kapitalmarktgeschäft

13.03.2026 / 17:03 CET/CEST
Dissemination of a Research, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this research. The result of this research does not constitute investment advice or an invitation to conclude certain stock exchange transactions.


Classification of Quirin Privatbank Kapitalmarktgeschäft to Zalando SE

Company Name: Zalando SE
ISIN: DE000ZAL1111
 
Reason for the research: update
Recommendation: Buy
from: 13.03.2026
Target price: 34.40
Last rating change:
Analyst: Ralf Marinoni

Entering 2026 with momentum

Zalando met its FY 2025 targets and gave a convincing outlook for the current business year with strong increases in sales and adjusted EBIT. We therefore confirm our Buy recommendation but reduce TP from EUR 38.40 to EUR 34.40 due to reduced peer group multiples.

FY 2025
The FY 2025 financial development of Zalando showed strong growth in sales, transaction volume, and operating profit. In 2025, Zalando’s gross merchandise volume (GMV) increased by 14.7% to EUR 17.6bn, indicating a significant rise in the total value of goods sold through its platform. At the same time, the company’s revenue grew by 16.8% to EUR 12.3bn, reflecting higher customer activity and the expansion of its platform ecosystem.
Profitability also improved: adjusted EBIT rose to EUR 591m, up from EUR 511m the previous year, showing improved operational efficiency and higher sales volume.

AI drives growth
In FY 2025, Zalando significantly increased efficiency and productivity by using artificial intelligence across its operations. In marketing, AI-generated product content expanded from almost zero to 90% within one year, reducing campaign production time from six weeks to only a few days and increasing the number of created contents by 70%. In logistics, advanced AI models improved supply-chain optimization and increased the accuracy of delivery promises to customers.
In addition, AI-based size recommendations based on real body measurements from over one million customers help reduce size-related returns.

As one of the first European partners of Google’s Universal Commerce Protocol, Zalando enables fashion products to be discovered and purchased directly through AI chatbots such as Gemini, helping the company reach new customer groups.

FY 2026 outlook
For the 2026 fiscal year, Zalando expects GMV and revenue growth of 12% to 17% on a reported basis. Adjusted EBIT is projected to reach between EUR 660m and 740m.
 

You can download the research here: ZALANDO20260313
For additional information visit our website: https://research.quirinprivatbank.de/

Contact for questions:
Quirin Privatbank AG
Institutionelles Research
Schillerstraße 20
60313 Frankfurt am Main
research@quirinprivatbank.de
https://research.quirinprivatbank.de/


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2291422  13.03.2026 CET/CEST

Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.

The most important financial data at a glance
  2020 2021 2022 2023 2024 2025e 2026e
Sales1 7.982,00 10.354,00 10.344,80 10.143,10 10.572,50 12.346,10 14.135,00
EBITDA1,2 581,50 660,10 393,40 524,90 741,80 792,10 920,00
EBITDA-Margin3 7,29 6,38 3,80 5,18 7,02 6,42 6,51
EBIT1,4 367,00 424,70 81,00 190,90 391,90 387,20 500,00
EBIT-Margin5 4,60 4,10 0,78 1,88 3,71 3,14 3,54
Net Profit (Loss)1 226,10 234,50 16,80 83,00 251,10 212,70 325,00
Net-Margin6 2,83 2,27 0,16 0,82 2,38 1,72 2,30
Cashflow1,7 527,40 616,20 459,90 949,50 654,10 1.126,30 750,00
Earnings per share8 0,86 0,88 0,06 0,32 0,96 0,82 1,22
Dividend per share8 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Quelle: boersengefluester.de and Company information
Explanation

1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de

Auditor: KPMG

All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.

INVESTOR-INFORMATION
©boersengefluester.de
Zalando
WKN ISIN Legal Type Marketcap IPO Recommendation Plus Code
ZAL111 DE000ZAL1111 SE 5.817,29 Mio € 01.10.2014 Halten 9F4MGC4R+GF
* * *
PE 2027e PE 10Y-Ø BGFL-Ratio Shiller-PE PB PCF KUV
15,96 27,56 0,58 36,04 2,06 5,16 0,47
Dividends
Dividend '2023
in €
Dividend '2024
in €
Dividend '2025e
in €
Div.-Yield '2025e
in %
0,00 0,00 0,00 0,00%
Financial calendar
Annual General Meeting Q1-figures Q2-figures Q3-figures Annual press conference
12.05.2026 06.05.2026 04.08.2026 03.11.2026 12.03.2026
Performance
Distance 60-days-line Distance 200-days-line Performance YtD Performance 52 weeks IPO
Last Price (EoD)
+6,90%
23,54 €
ATH 105,90 €
-4,04% -11,86% -7,10% -23,15% +9,49%

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