EQS-News: Cherry SE takes fundamental step with its new organizational structure and partner program for 2025
EQS-News: Cherry SE
/ Key word(s): Strategic Company Decision/Personnel
Munich, 14 November 2024 – Cherry SE announces its new organizational structure alongside a fundamentally revised partner program for 2025. Starting with the new fiscal year on 1 January 2025, the following changes will take effect:
These changes entail a complete reorganization of the company within Europe: for the Components and Peripherals segments, we are centralizing product management, sales, and marketing, and realigning our distribution network across Europe with a “Distribution & Fulfillment” strategy. New Sales and Marketing Peripherals Unit The Sales and Marketing Peripherals unit brings together all finished products in Gaming, Office, and Hygiene, aimed at strengthening sales strategies and creating a unified market position. This consolidation enhances brand consistency and ensures that partners and end customers benefit from a clearly structured product portfolio with unified marketing parameters. Thierry Ondet to Lead the Sales and Marketing Peripherals Unit Effective 1 January 2025, Thierry Ondet will lead Cherry SE’s new Sales & Marketing Peripherals unit. Additionally, he will serve as Managing Director of CHERRY S.A.R.L., based in Paris. Thierry brings over 20 years of experience in tech sales, including 15 years at Oracle, most recently as a member of the EMEA leadership team for Oracle Marketing Cloud. In recent years, he held senior roles at startups and scale-ups such as Yext and ROOM, where he managed European business expansion and has served as Global Chief Revenue Officer since 2022. Commenting on his new role at CHERRY, Thierry stated: “I am thrilled and honored to join CHERRY, especially during a period of transformation. As a brand known globally for its high product quality, there is significant potential to expand CHERRY presence worldwide across all channels and product segments. I look forward to working with an exceptional team to drive revenue and profitability.” Cherry SE CEO Oliver Kaltner remarked on Thierry Ondet’s appointment: “With Thierry, we are setting a forward-looking personnel signal and completing the organizational, structural, and programmatic changes of the past two years. We gain a senior leader who has consistently championed modern team leadership, successful partner collaborations, and profitable growth management in his previous roles. Thierry will introduce our new partner program for our peripherals business upon joining on 1 January, 2025, addressing sales objectives in Europe, reshaping strategy in France, and working closely with Cherry Americas and Cherry APAC teams. We at CHERRY welcome Thierry Ondet as we take another bold step in our mission.” New 2025 Partner Program for Peripherals At the heart of this reorganization is an exclusive partner program, offering new benefits to distributors and resellers in our Peripherals business, effective 1 January, 2025. Distribution Partner Program: The redesigned distribution program will significantly simplify contract structures, optimizing processes and making collaboration more efficient for all involved. At the same time, a tailored margin and pricing structure will be implemented, offering economic advantages to CHERRY partners. Reseller Partner Program: CHERRY’s new partner program for resellers provides a comprehensive range of benefits, including financial kickbacks, extensive marketing support, and exclusive training options tailored to the needs of various partners. Further support, such as a CHERRY Partner Portal, is in development. Integration of Switch Business with Central Product Management Parallel to the above measures, CHERRY’s switch business will be closely integrated with a new central product management and development unit. This will further align the switch business with product goals, ensuring a strong market presence. CHERRY’s COO, Dr. Udo Streller, will oversee these areas. Digital Health & Solutions to remain an Independent Unit The Digital Health & Solutions segment will remain an independent unit to continue meeting the unique demands of the healthcare sector. CHERRY aims to shape the digital health solutions market actively through targeted digital innovations and specialized products. With these strategic innovations and the organization’s clear focus on its core business areas, CHERRY is well-equipped to offer more efficient solutions and attractive collaboration opportunities for partners and customers alike.
About Cherry SE Cherry SE [ISIN: DE000A3CRRN9] is a global manufacturer of high-end switches for mechanical keyboards and computer input devices such as keyboards, mice, and headsets for applications in the fields of Gaming & E-Sports, Office & Hybrid Workplaces, Industry, and Healthcare. Since its founding in 1953, Cherry has been known for innovative, high-quality products specifically designed to meet diverse customer needs. Cherry’s operational headquarters is in Auerbach in der Oberpfalz (Bavaria) and it employs staff in production facilities in Auerbach, Zhuhai (China), and Vienna (Austria), as well as several sales offices in Auerbach, Pegnitz, Munich, Landskrona (Sweden), Paris, Kenosha (USA), Taipei, and Hong Kong. For more information, visit:https://ir.cherry.de/en/
Contact Cherry SE Nicole Schillinger Investor Relations P: Rosental 7, c/o Mindspace, 80331 Munich T: +49 (0) 9643 2061 848 E: ir@cherry.de
14.11.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG. |
Language: | English |
Company: | Cherry SE |
Rosental 7, c/o Mindspace | |
80331 Munich | |
Germany | |
ISIN: | DE000A3CRRN9 |
WKN: | A3CRRN |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 2029659 |
End of News | EQS News Service |
|
2029659 14.11.2024 CET/CEST
Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.
The most important financial data at a glance | ||||||||
2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024e | ||
Sales1 | 100,09 | 114,72 | 130,20 | 168,53 | 132,51 | 126,46 | 120,00 | |
EBITDA1,2 | 20,95 | 27,75 | 35,27 | 42,57 | 12,22 | -10,26 | 3,50 | |
EBITDA-Margin3 | 20,93 | 24,19 | 27,09 | 25,26 | 9,22 | -8,11 | 2,92 | |
EBIT1,4 | 13,72 | 18,37 | 24,98 | 27,62 | -36,49 | -131,12 | -14,50 | |
EBIT-Margin5 | 13,71 | 16,01 | 19,19 | 16,39 | -27,54 | -103,69 | -12,08 | |
Net Profit (Loss)1 | 9,29 | 12,52 | 17,54 | 9,29 | -35,73 | -126,88 | -15,00 | |
Net-Margin6 | 9,28 | 10,91 | 13,47 | 5,51 | -26,96 | -100,33 | -12,50 | |
Cashflow1,7 | 15,71 | 21,35 | 22,78 | 7,82 | 5,77 | -27,80 | 0,00 | |
Earnings per share8 | 0,38 | 0,52 | 0,72 | 0,38 | -1,49 | -5,45 | -0,62 | |
Dividend per share8 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 |
1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de
Auditor: RSM Ebner Stolz
All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.
INVESTOR-INFORMATION | ||||||
©boersengefluester.de | ||||||
Cherry | ||||||
WKN | ISIN | Legal Type | Marketcap | IPO | Recommendation | Plus Code |
A3CRRN | DE000A3CRRN9 | SE | 18,47 Mio € | 29.06.2021 | Verkaufen | 8FWH4HPG+52 |
PE 2025e | PE 10Y-Ø | BGFL-Ratio | Shiller-PE | PB | PCF | KUV |
-10,86 | 0,00 | 0,00 | -1,44 | 0,17 | -0,66 | 0,15 |
Dividend '2022 in € |
Dividend '2023 in € |
Dividend '2024e in € |
Div.-Yield '2024e in % |
0,00 | 0,00 | 0,00 | 0,00% |
Annual General Meeting | Q1-figures | Q2-figures | Q3-figures | Annual press conference |
24.07.2024 | 25.04.2024 | 14.08.2024 | 14.11.2024 | 31.05.2024 |
Distance 60-days-line | Distance 200-days-line | Performance YtD | Performance 52 weeks | IPO |
+8,57% | -56,60% | -76,14% | -76,36% | -97,63% |
Founded in 2013 by Gereon Kruse, the financial portal boersengefluester.de is all about German shares - with a clear focus on second-line stocks. In addition to traditional editorial articles, the site stands out in particular thanks to a large number of self-developed analysis tools. All tools are based on a completely self-maintained database for more than 650 shares. As a result, boersengefluester.de produces Germany's largest profit and dividend forecast.