EQS-Adhoc: HUGO BOSS AG: HUGO BOSS ANNOUNCES STRATEGIC UPDATE AND PROVIDES INITIAL OUTLOOK FOR FULL YEAR 2026
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EQS-Ad-hoc: HUGO BOSS AG / Key word(s): Forecast/Strategic Company Decision Metzingen, December 2, 2025
HUGO BOSS AG announces the launch of CLAIM 5 TOUCHDOWN, setting the strategic course through 2028 and paving the way for sustainable, profitable growth, based on corresponding resolutions of the Managing Board and the Supervisory Board passed today. Execution will center on three key areas of excellence: brand, distribution, and operations. These priorities will boost efficiency and set the stage for long-term profitable growth. At the same time, HUGO BOSS will significantly accelerate free cash flow generation, targeting average annual free cash flows of around EUR 300 million (excl. IFRS 16) from 2026 onward. 2026 will serve as a year of realignment, strengthening the business by streamlining processes, refining assortments, and optimizing the distribution network. Against the backdrop of deliberate brand and channel realignment, currency-adjusted sales are expected to decline mid- to high-single digits in 2026, before returning to growth in 2027, and accelerating in 2028. Gross margin improvements are expected in 2026 and beyond, supported by sourcing efficiencies, selective price adjustments, and even stronger full-price sell-through. Against the backdrop of ongoing cost discipline, EBIT is expected between EUR 300 million and EUR 350 million in 2026, with profitability improving from 2027 onward. HUGO BOSS will share further details on CLAIM 5 TOUCHDOWN on December 3, 2025, and provide its detailed outlook for fiscal year 2026 on March 10, 2026, as part of its full-year 2025 results release. Contact: Christian Stöhr, SVP Investor Relations Phone: +49 7123 94-87563 End of Inside Information
02-Dec-2025 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. |
| Language: | English |
| Company: | HUGO BOSS AG |
| Holy-Allee 3 | |
| 72555 Metzingen | |
| Germany | |
| Phone: | +49 (0)712 394-0 |
| Fax: | +49 (0)712 394-80259 |
| E-mail: | info@hugoboss.com |
| Internet: | www.hugoboss.com |
| ISIN: | DE000A1PHFF7 |
| WKN: | A1PHFF |
| Indices: | MDAX |
| Listed: | Regulated Market in Frankfurt (Prime Standard), Stuttgart; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Tradegate Exchange |
| EQS News ID: | 2239276 |
| End of Announcement | EQS News Service |
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2239276 02-Dec-2025 CET/CEST
Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.
| The most important financial data at a glance | ||||||||
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025e | ||
| Sales1 | 2.884,06 | 1.945,84 | 2.786,11 | 3.651,38 | 4.197,46 | 4.307,35 | 4.310,00 | |
| EBITDA1,2 | 706,96 | 230,00 | 567,28 | 680,45 | 752,03 | 775,03 | 833,00 | |
| EBITDA-Margin3 | 24,51 | 11,82 | 20,36 | 18,64 | 17,92 | 17,99 | 19,33 | |
| EBIT1,4 | 344,50 | -235,62 | 228,00 | 335,42 | 410,34 | 360,82 | 415,00 | |
| EBIT-Margin5 | 11,95 | -12,11 | 8,18 | 9,19 | 9,78 | 8,38 | 9,63 | |
| Net Profit (Loss)1 | 205,24 | -219,18 | 144,13 | 221,86 | 269,79 | 223,59 | 246,00 | |
| Net-Margin6 | 7,12 | -11,26 | 5,17 | 6,08 | 6,43 | 5,19 | 5,71 | |
| Cashflow1,7 | 651,72 | 239,91 | 658,11 | 357,26 | 393,64 | 785,51 | 730,00 | |
| Earnings per share8 | 2,97 | -3,18 | 1,99 | 3,04 | 3,74 | 3,09 | 3,40 | |
| Dividend per share8 | 0,04 | 0,04 | 0,70 | 1,00 | 1,35 | 1,40 | 1,40 | |
1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de
Auditor: Deloitte
All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.
| INVESTOR-INFORMATION | ||||||
| ©boersengefluester.de | ||||||
| Hugo Boss | ||||||
| WKN | ISIN | Legal Type | Marketcap | IPO | Recommendation | Plus Code |
| A1PHFF | DE000A1PHFF7 | AG | 2.458,37 Mio € | 19.12.1985 | Halten | 8FWFG7WC+R7 |
| PE 2026e | PE 10Y-Ø | BGFL-Ratio | Shiller-PE | PB | PCF | KUV |
| 11,64 | 17,75 | 0,66 | 14,18 | 1,85 | 3,13 | 0,57 |
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Dividend '2023 in € |
Dividend '2024 in € |
Dividend '2025e in € |
Div.-Yield '2025e in % |
| 1,35 | 1,40 | 1,40 | 4,01% |
| Annual General Meeting | Q1-figures | Q2-figures | Q3-figures | Annual press conference |
| 21.05.2026 | 05.05.2026 | 04.08.2026 | 04.11.2025 | 10.03.2026 |
| Distance 60-days-line | Distance 200-days-line | Performance YtD | Performance 52 weeks | IPO |
| -11,86% | -11,84% | -22,02% | -7,98% | -20,58% |
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