EQS-News: PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer
|
EQS-News: PUMA SE
/ Key word(s): Miscellaneous
PRESS RELEASE
PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer
Herzogenaurach, October 27, 2025 – Sports company PUMA will reorganize its Brand Marketing and create a new structure which will include Product Creation, Innovation, Go-to-Market as well as Brand Marketing to enable stronger and more consistent storytelling for its products. As a result, Maria Valdes (41), previously Chief Product Officer, will become Chief Brand Officer to oversee this new organization at the Management Board level. With the new organizational structure, product creation and storytelling will happen in parallel with the aim of delivering authentic and impactful stories that inspire customers and consumers. “With our amazing Archive and our cutting-edge sports-performance products, including our NITRO™-technology, we have the clear opportunity to tell stories that resonate, but PUMA’s previous approach to storytelling was too fragmented,” said Arthur Hoeld, CEO of PUMA. “By putting storytelling and product creation side by side, we will strengthen our product icons and sports performance products and create the clarity and structure that is needed to better position PUMA against its competition in in the sporting goods industry.” Maria Valdes, who has been a member of PUMA’s Management Board since 2023, will now be responsible for Brand Marketing, Product, Creative Direction, Innovation and Go-to-Market. Brand Marketing previously reported to CEO Arthur Hoeld, while Go-to-Market reported to Chief Commercial Officer Matthias Bäumer. Sports Marketing will be separated from Brand Marketing and report to CEO Arthur Hoeld. The organizational changes will take effect immediately.
Media Contact: Kerstin Neuber – PUMA Corporate Communications – kerstin.neuber@puma.com
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
27.10.2025 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group. |
| Language: | English |
| Company: | PUMA SE |
| PUMA WAY 1 | |
| 91074 Herzogenaurach | |
| Germany | |
| Phone: | +49 9132 81 0 |
| Fax: | +49 9132 81 42375 |
| E-mail: | investor-relations@puma.com |
| Internet: | www.puma.com |
| ISIN: | DE0006969603 |
| WKN: | 696960 |
| Indices: | MDAX |
| Listed: | Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange |
| EQS News ID: | 2219124 |
| End of News | EQS News Service |
|
|
2219124 27.10.2025 CET/CEST
Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.
| The most important financial data at a glance | ||||||||
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025e | ||
| Sales1 | 5.502,20 | 5.234,40 | 6.805,40 | 8.465,10 | 8.601,70 | 8.817,20 | 7.670,00 | |
| EBITDA1,2 | 686,60 | 503,00 | 862,80 | 999,30 | 967,10 | 970,70 | 80,00 | |
| EBITDA-Margin3 | 12,48 | 9,61 | 12,68 | 11,81 | 11,24 | 11,01 | 1,04 | |
| EBIT1,4 | 440,20 | 209,20 | 557,10 | 640,60 | 621,60 | 622,00 | -270,00 | |
| EBIT-Margin5 | 8,00 | 4,00 | 8,19 | 7,57 | 7,23 | 7,05 | -3,52 | |
| Net Profit (Loss)1 | 309,00 | 123,10 | 376,80 | 353,50 | 360,60 | 342,30 | -315,00 | |
| Net-Margin6 | 5,62 | 2,35 | 5,54 | 4,18 | 4,19 | 3,88 | -4,11 | |
| Cashflow1,7 | 548,80 | 510,80 | 609,90 | 575,60 | 834,90 | 694,80 | 530,00 | |
| Earnings per share8 | 1,76 | 0,53 | 2,07 | 2,36 | 2,02 | 1,89 | -2,10 | |
| Dividend per share8 | 0,00 | 0,16 | 0,72 | 0,82 | 0,82 | 0,61 | 0,00 | |
1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de
Auditor: KPMG
All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.
| INVESTOR-INFORMATION | ||||||
| ©boersengefluester.de | ||||||
| Puma | ||||||
| WKN | ISIN | Legal Type | Marketcap | IPO | Recommendation | Plus Code |
| 696960 | DE0006969603 | SE | 3.103,73 Mio € | 25.07.1986 | Halten | 8FXGHVFX+MW |
| PE 2026e | PE 10Y-Ø | BGFL-Ratio | Shiller-PE | PB | PCF | KUV |
| 14,98 | 30,90 | 0,48 | 14,16 | 1,13 | 4,47 | 0,35 |
|
Dividend '2023 in € |
Dividend '2024 in € |
Dividend '2025e in € |
Div.-Yield '2025e in % |
| 0,82 | 0,61 | 0,00 | 0,00% |
| Annual General Meeting | Q1-figures | Q2-figures | Q3-figures | Annual press conference |
| 19.05.2026 | 30.04.2026 | 30.07.2026 | 30.10.2025 | 26.02.2026 |
| Distance 60-days-line | Distance 200-days-line | Performance YtD | Performance 52 weeks | IPO |
| +6,87% | -2,19% | -52,46% | -53,91% | +1.226,42% |
Founded in 2013 by Gereon Kruse, the financial portal boersengefluester.de is all about German shares - with a clear focus on second-line stocks. In addition to traditional editorial articles, the site stands out in particular thanks to a large number of self-developed analysis tools. All tools are based on a completely self-maintained database for more than 650 shares. As a result, boersengefluester.de produces Germany's largest profit and dividend forecast.
Contact
