EQS-News: Digital Advertising Impact at TV-Level: YOC High-Impact Ads Deliver Comparable Effectiveness to 15-Second TV Spots
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EQS-News: YOC AG
/ Key word(s): Miscellaneous
Digital Advertising Impact at TV-Level: YOC High-Impact Ads Deliver Comparable Effectiveness to 15-Second TV Spots Berlin, September 2, 2025 – the AdTech company YOC AG (Frankfurt, Prime Standard, ISIN: DE0005932735) has demonstrated in a recent study conducted together with attention analytics specialist Lumen that its proprietary high-impact ad formats achieve advertising effectiveness on par with a 15-second television commercial—and significantly outperform traditional ad formats and social media placements. The analysis was based on the metric “Attention per Mille” (APM), an industry standard measuring eye contact per 1,000 impressions. The interactive YOC Mystery Ad® recorded an APM of 5,634 seconds—exceeding the benchmark of a 15-second TV spot, which scored 5,178 seconds. For comparison:
These data confirm that digital advertising, when applied correctly, can generate the same level of attention as traditional TV advertising. TV as Reference, Digital as Extension Television advertising remains a core discipline in brand advertising — especially due to its strong visual impact and reach. However, not all target audiences can be reliably reached via linear channels. Digital ad formats offer a decisive advantage here: they combine high attention levels with precise audience targeting, interactive user experiences, and valid measurability. All proprietary high-impact formats developed by YOC fully support attention-grabbing video ad formats. “Those who strategically leverage attention can deploy content more effectively, reduce scattering loss, and significantly enhance brand impact. Our YOC high-impact formats combine the emotional power of TV with the benefits of digital advertising—measurable, interactive, and precisely targeted. This is already driving a stronger shift of branding budgets toward the digital channel,” explains Dirk Kraus, CEO of YOC AG. “This not only strengthens our market position but also increases the strategic potential of our business model.” Attention as a Strategic Success Factor The study’s findings underline the trend to establish attention as a key performance indicator in advertising effectiveness evaluation. Companies that use attention strategically can plan content more purposefully, optimize media performance, and systematically increase brand impact. High-Impact formats such as the YOC Mystery Ad® offer an effective lever for this—also in international comparison. The full Case Study including all benchmarks and methodologies is available for download here.
ABOUT YOC YOC is a technology company that develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X®, we enable an optimal advertising experience for advertisers, publishers, and internet and mobile application users. Advertisers using VIS.X® and YOC’s attention-grabbing ad formats have the opportunity to increase brand and product visibility in conjunction with high-quality ad inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of our VIS.X® platform. The company has been a pioneer in mobile advertising since 2001 and has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2009.
CONTACT YOC AG
02.09.2025 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group. |
| Language: | English |
| Company: | YOC AG |
| Greifswalder Str. 212 | |
| 10405 Berlin | |
| Germany | |
| Phone: | +49 (0)30-72 61 62 322 |
| Fax: | +49 (0)30-72 61 62 222 |
| E-mail: | ir@yoc.com |
| Internet: | www.yoc.com |
| ISIN: | DE0005932735 |
| WKN: | 593273 |
| Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange |
| EQS News ID: | 2191696 |
| End of News | EQS News Service |
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2191696 02.09.2025 CET/CEST
Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.
| The most important financial data at a glance | ||||||||
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025e | 2026e | ||
| Sales1 | 15,49 | 18,84 | 23,43 | 30,63 | 35,01 | 40,20 | 0,00 | |
| EBITDA1,2 | 1,84 | 2,85 | 3,47 | 4,40 | 5,17 | 4,30 | 0,00 | |
| EBITDA-Margin3 | 11,88 | 15,13 | 14,81 | 14,37 | 14,77 | 10,70 | 0,00 | |
| EBIT1,4 | 1,13 | 2,01 | 2,33 | 2,93 | 3,50 | 2,00 | 0,00 | |
| EBIT-Margin5 | 7,30 | 10,67 | 9,95 | 9,57 | 10,00 | 4,98 | 0,00 | |
| Net Profit (Loss)1 | 1,26 | 2,07 | 2,34 | 2,90 | 3,72 | 1,35 | 0,00 | |
| Net-Margin6 | 8,13 | 10,99 | 9,99 | 9,47 | 10,63 | 3,36 | 0,00 | |
| Cashflow1,7 | 1,02 | 2,72 | 2,45 | 3,91 | 4,10 | 2,00 | 0,00 | |
| Earnings per share8 | 0,09 | 0,60 | 0,67 | 0,83 | 1,07 | 0,39 | 0,76 | |
| Dividend per share8 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 | 0,00 | |
1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de
Auditor: PricewaterhouseCoopers
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| INVESTOR-INFORMATION | ||||||
| ©boersengefluester.de | ||||||
| YOC | ||||||
| WKN | ISIN | Legal Type | Marketcap | IPO | Recommendation | Plus Code |
| 593273 | DE0005932735 | AG | 34,42 Mio € | 30.04.2009 | Kaufen | 9F4MGCJG+VR |
| PE 2027e | PE 10Y-Ø | BGFL-Ratio | Shiller-PE | PB | PCF | KUV |
| 9,34 | 19,39 | 0,48 | 32,35 | 4,67 | 8,39 | 0,98 |
|
Dividend '2023 in € |
Dividend '2024 in € |
Dividend '2025e in € |
Div.-Yield '2025e in % |
| 0,00 | 0,00 | 0,00 | 0,00% |
| Annual General Meeting | Q1-figures | Q2-figures | Q3-figures | Annual press conference |
| 16.07.2025 | 26.05.2026 | 18.08.2026 | 17.11.2025 | 28.04.2026 |
| Distance 60-days-line | Distance 200-days-line | Performance YtD | Performance 52 weeks | IPO |
| -9,36% | -27,29% | -9,17% | -33,56% | -45,00% |
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