Borussia Dortmund GmbH & Co KGaA
ISIN: DE0005493092
WKN: 549309
05 May 2026 09:00AM

Original-Research: Borussia Dortmund GmbH & Co KGaA (von NuWays AG): BUY

Borussia Dortmund GmbH & Co KGaA · ISIN: DE0005493092 · EQS - Analysts
Country: Germany · Primary market: Germany · EQS NID: 25598

Original-Research: Borussia Dortmund GmbH & Co KGaA - from NuWays AG

05.05.2026 / 09:00 CET/CEST
Dissemination of a Research, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this research. The result of this research does not constitute investment advice or an invitation to conclude certain stock exchange transactions.


Classification of NuWays AG to Borussia Dortmund GmbH & Co KGaA

Company Name: Borussia Dortmund GmbH & Co KGaA
ISIN: DE0005493092
 
Reason for the research: Update
Recommendation: BUY
Target price: EUR 5.0
Target price on sight of: 12 months
Last rating change:
Analyst: Philipp Sennewald

Weak Q3p amid early UCL exit

Yesterday, BVB published preliminary Q3 figures, that clearly display the effect of the UCL play-off round exit against Atalanta. In detail:

Sales declined 16.1% yoy to € 125m (eNuW: € 137m), with the shortfall almost entirely attributable to the early UCL exit in February. TV Marketing bore the brunt, falling 27.3% yoy to € 46.8m (eNuW: € 49.3m), a result of the absence of the associated UEFA premium payments (€ 11m). Match operations also declined 3% to € 19.7m (eNuW: € 20.3m) despite the same amount of home games (9), however we saw a comparably low attendance (76k) in the Atalanta match. Conference, Catering & Others (-20.4% to € 10.9m; eNuW: € 12.0m ) and Merchandising (-15.3% to € 8.3m; eNuW: € 11.0m) also declined, while Advertising held up comparably well (-3.4% to € 39.2m; eNuW: € 44.0m).

On the bottom-line, Q3 EBITDA fell to € 12.4m (prior year: € 29.6m; eNuW: € 13.2m), implying a margin of 9.9% (-9.9pp yoy). The decline was further compounded by a near-absent transfer result of only € 0.2m in the quarter (prior year: € 12.6m). On the cost side, personnel expenses improved meaningfully to € 68.3m (-15.7% yoy), reflecting lower variable bonus payments tied to the UCL exit, which provided at least a partial offset to the revenue headwinds. Other operating expenses also declined to € 37.4m (prior year: € 43.2m), consistent with the lower activity level in the quarter. Looking at the 9M picture, things are considerably more constructive as cumulative EBITDA rose 6.6% yoy to € 94.1m, underpinned by a strong transfer result of € 55.1m for the nine-month period (+€ 20.3m yoy), confirming that the full-year trajectory remains on track despite the Q3 noise. The company's FY25/26 net income guidance of € -22 to -12m remains intact, and we continue to position ourselves at the more constructive end of that range (eNuW: € -9.3m).

Looking at the on-pitch performance, BVB meanwhile secured 2nd place in the Bundesliga, guaranteeing UCL participation for the next season. In our view, this is the key financial read-through from the current season, as UCL revenues alone account for an estimated € 78m in TV Marketing sales in a typical round of 16 campaign (c. 16% of group sales), roughly 5x what the club would generate in the Europa League. With qualification now secured, the financial foundation for FY26/27 is firmly in place, and we expect the club to enter the summer transfer window from a position of strength, both in terms of squad quality and financial flexibility. With the communicated departures of veteran players like Brandt, Süle or Özcan, the club is also set for a, in our view, well needed squad rejuvenation this summer. The resulting wage bill reduction should provide meaningful headroom to reinvest in younger, high-potential talent in line with BVB's proven Scout & Develop philosophy - a strategy that has historically generated substantial transfer returns and should continue to do so in the seasons ahead.

Action. We reduce estimates to reflect the weaker than expected Q3p and also apply a slightly more conservative forecast.

Reiterate BUY with a new PT of € 5.00 based on DCF.
 

You can download the research here: borussia-dortmund-gmbh-co-kgaa-2026-05-05-previewreview-en-6ba79
For additional information visit our website: https://www.nuways-ag.com/research-feed

Contact for questions:
NuWays AG - Equity Research
Web: www.nuways-ag.com
Email: research@nuways-ag.com
LinkedIn: https://www.linkedin.com/company/nuwaysag
Adresse: Mittelweg 16-17, 20148 Hamburg, Germany
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2321046  05.05.2026 CET/CEST

Boersengefluester.de (BGFL) provides an overview of the key figures on sales, earnings, cash flow and dividends to help you better assess the fundamental development of the respective companies. All information is entered manually in our database - the source is the respective annual reports. All estimates for future figures are provided by BGFL.

The most important financial data at a glance
  2020 2021 2022 2023 2024 2025 2026e
Sales1 334,17 351,65 418,24 509,11 526,02 510,00 0,00
EBITDA1,2 38,95 80,76 123,22 150,26 115,85 130,00 0,00
EBITDA-Margin3 11,66 22,97 29,46 29,51 22,02 25,49 0,00
EBIT1,4 -72,09 -29,18 16,91 45,93 10,51 22,00 0,00
EBIT-Margin5 -21,57 -8,30 4,04 9,02 2,00 4,31 0,00
Net Profit (Loss)1 -72,81 -35,06 9,55 44,31 6,50 -15,00 0,00
Net-Margin6 -21,79 -9,97 2,28 8,70 1,24 -2,94 0,00
Cashflow1,7 15,95 35,07 54,43 47,20 57,71 0,00 0,00
Earnings per share8 -0,79 -0,33 0,09 0,40 0,06 -0,14 0,23
Dividend per share8 0,00 0,00 0,00 0,06 0,06 0,06 0,06
Quelle: boersengefluester.de and Company information
Explanation

1 in Mio. Euro; 2 EBITDA = Earnings before interest, taxes, depreciation and amortisation; 3 EBITDA in relation to sales; 4 EBIT = Earnings before interest and taxes; 5 EBIT in relation to sales; 6 Net profit (-loss) in relation to sales; 7 Cashflow from operations; 8 in Euro; Source: boersengefluester.de

Auditor: Deloitte

All relevant valuation ratios, dates and other investor information on your share at a glance. Good to know: All data comes from boersengefluester.de and is updated daily. This means you are always up to date. You can get brief explanations of the key figures by moving the cursor or mouse over the relevant field.

INVESTOR-INFORMATION
©boersengefluester.de
Borussia Dortmund
WKN ISIN Legal Type Marketcap IPO Recommendation Plus Code
549309 DE0005493092 GmbH & Co. KGaA 338,92 Mio € 30.10.2000 Kaufen 9F39FFX2+69
* * *
PE 2027e PE 10Y-Ø BGFL-Ratio Shiller-PE PB PCF KUV
9,03 25,04 0,36 -38,38 1,06 5,87 0,64
Dividends
Dividend '2023
in €
Dividend '2024
in €
Dividend '2025e
in €
Div.-Yield '2025e
in %
0,06 0,06 0,06 1,95%
Financial calendar
Annual General Meeting Q1-figures Q2-figures Q3-figures Annual press conference
24.11.2025 14.11.2025 13.02.2026 15.05.2026 26.09.2025
Performance
Distance 60-days-line Distance 200-days-line Performance YtD Performance 52 weeks IPO
Last Price (EoD)
-3,91%
3,07 €
ATH 10,31 €
-2,69% -9,23% -6,97% -7,81% -72,09%

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