Original-Research: Westwing Group SE (von NuWays AG): BUY

Classification of NuWays AG to Westwing Group SE

Company Name:	Westwing Group SE
ISIN:	DE000A2N4H07
Reason for the research:	Update
Recommendation:	BUY
Target price:	EUR 23.5
Target price on sight of:	12 months
Last rating change:
Analyst:	Christian Sandherr

UK market entry around the corner

Last year, Westwing’s European expansion gained significant momentum as the company entered ten new countries, the driver behind the International segment‘s 11% sales growth (Q3 ‘25). As per its mid-term target to achieve roughly full European coverage, the company looks set to launch its business in the UK shortly, in our view.

UK, a market with high potential. Based on various industry sources, we estimate the UK Home & Living market at approximately € 20bn, representing around 15% of total Home & Living spend across Westwing’s existing markets of € 150bn, excluding the UK. This constitutes a sizeable addressable opportunity relative to Westwing’s current scale. Beyond its large addressable market, the UK stands out for its exceptional online penetration. With e-commerce representing ~30% of total retail sales and ~87% of internet users shopping online, the country ranks among the top five e-commerce markets worldwide, offering a fertile backdrop for Westwing’s digital-first model.

Although the expansion into the UK will require a differentiated approach given product specifications, logistic complexity, and the country’s non-EU status, we view it as a compelling opportunity given the market’s size relative to other European countries. The looming UK entry will mark a significant step in Westwing’s long-term growth trajectory and could serve as a blueprint for future overseas expansion, in our view.

Shareholder friendly capital allocation. Last week, Westwing announced the decision to cancel existing 1.25m treasury shares. Further, management decided to launch an additional share buyback program with a target volume of up to € 8m (max. 700k shares) supported by the company’s strong net cash position (€ 89m) and ongoing operational improvements, particularly visible in free cash flow generation.

In sum, Westwing makes for a textbook example of a successful turnaround. Thanks to its strategic shift, the company is able to show profitable growth with strong cash generation against challenging end markets supporting the ongoing re-rating of the shares (+47% YTD). In spite this, valuation still remains attractive with shares trading at a mere 3.7x FY26e EV/adj. EBITDA.

We reiterate our BUY rating and keep WEW in our AlphaList with an unchanged € 23.50 PT based on DCF.
 

You can download the research here: westwing-group-se-2026-02-10-update-en-1f8c2
For additional information visit our website: https://www.nuways-ag.com/research-feed

Contact for questions:
NuWays AG - Equity Research
Web: www.nuways-ag.com
Email: research@nuways-ag.com
LinkedIn: https://www.linkedin.com/company/nuwaysag
Adresse: Mittelweg 16-17, 20148 Hamburg, Germany
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Offenlegung möglicher Interessenskonflikte nach § 85 WpHG beim oben analysierten Unternehmen befinden sich in der vollständigen Analyse.
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