action press AG: action press AG evaluates its digital media assets

- Vive La France: action press now offers the latest images from France and the Princely House of Monaco

- action press with new revenue opportunities for publishers: distribution portal of the "Regio-Group" regional press network founded

- action press AG evaluates its digital assets and is looking for alliances

Vive La France: action press now offers the latest images from France and the Princely House of Monaco

Hamburg/Frankfurt am Main, March 15, 2022 - action press international GmbH picture agency, along with ddp media GmbH (both Hamburg), a subsidiary of action press AG (Frankfurt), now provides the latest entertainment news pictures and celebrity appearances from Paris and the French Riviera on a daily basis. This includes fashion shows from haute couture to prêt-à-porter. The glitz and glamour of the Monegasque princely house are showcased in the daily photo coverage featuring the high-profile royals of the Grimaldi dynasty and their celebrity guests in Monaco. This is made possible by the newly formed partnership with News Pictures Photo Press Agency (Levallois-Perret, France).

action press with new revenue opportunities for publishers: distribution portal of the "Regio-Group" regional press network founded

German regional newspapers can now offer their own news photos and videos to a national and international customer network via a channel set up for this purpose at my-picturemaxx. action press international GmbH (Hamburg) takes over the selling, marketing and account for the attached newspapers of its "Regio Group" regional press network. Ulli Michel, head of action press in Hamburg: "This distribution portal opens up revenue opportunities for participating newspapers to offer their own produced content in the new market sequences". Registered customers can access the image material via the agency's website, my-picturemaxx media search engine and an active FTP push service.

action press AG evaluates its digital assets and is looking for alliances

As reported at the Annual General Meeting in January 2022, action press AG has among the most digital media assets bundled in one company in the world and sees great potential in Non-Fungible Tokens (NFTs). To this end, the company is allying with a publicly traded incubator and technology leader in the blockchain industry. Back in March 2021, action press AG and one of the most important contemporary German artists of global significance and recognition agreed to implement tokenization projects. "We are evaluating our digital assets and making valuable photos digitally tradable as tokens broken down into digital units as a whole or in parts," said Prof. Moritz Hunzinger. Legal advice to action press AG is provided by Heuking Kühn Lüer Wojtek (Cologne) and Prof. Dr. Hanns-Christian Salger, Bremenkamp Salger (Frankfurt). The names of the technology partner and the artist will be announced by action press soon.

action press AG under new management since 2020

action press AG, whose parent company was founded in 1970 and is active in 120 countries, is further expanding its portfolio. Since August 2020, Ulli Michel (Hamburg) and Professor Moritz Hunzinger (Frankfurt) have been jointly managing action press AG. Since August 2021, action press AG has been the parent company of the ddp picture agency group. In addition to the ddp media GmbH (Hamburg), laif Agentur für Photos & Reportagen GmbH (Cologne) and Stella Pictures AB (Stockholm) companies, this also includes Picture Press, Intertopics and FoodCentrale picture agency brands. action press is the first port of call for magazine publishers and TV broadcasters in particular, also when it comes to up-to-date photo reporting in the entertainment sector. The agency sees itself as an interface between photographers, video producers and media clients. Publishers and other media companies will find an outstanding range of topics and a large selection of current and archive material at action press. Every day, up to 50,000 photos from 5,000 photographers and 130 partner agencies from 120 countries are processed and keyworded according to the highest editorial standards. With around 150 million photos, action press is one of the largest image databases in the world. The share capital of action press AG amounts to 22.05 million euros. A further 22.05 million shares serve as acquisition currency. The shares of action press AG have been traded since May 2021 in the general over-the-counter market of the Düsseldorf Stock Exchange under WKN A3ESE3 (ISIN DE000A3ESE35). In 2022, the shares are to be listed on the Xetra stock exchange.

Queries:

- Ulli Michel: ulli.michel@actionpress.de, +49 172 253 73 03
- Prof. Moritz Hunzinger: moritz.hunzinger@actionpress.de, +49 171 60 333 20

https://www.actionpress-ir.de

action press international gmbh
Oehleckerring 9a -13
22419 Hamburg

action press AG
Wielandstr. 3
60318 Frankfurt am Main